Non-profit Social Media Strategy Template
Our Social Media Strategy Template for non-profits has been a long time coming, and is finally here to help your organization tackle the digital world. The reality is that in today's day and age - nonprofits have to be on social media; no if, ands, or buts about it. It is hands down the best way to connect with your audience, it is where they make donation decisions, and if you don't have a strategy, you are missing out on a huge piece of the pie.
Why a Social Media Strategy?
It isn't enough to simply be active on social media, you need to have a structured approach, or at the very least a sense of direction - otherwise you are at risk to lose a lot of time and money. Having a strategy in place will allow you to plan, prioritize, execute, measure, and ultimately optimize (which you can't do if you don't have a clear understanding of what you are trying to accomplish, what's working and what isn't). That direction can evolve and change as you learn from real data, but if you don't have that sense of direction to begin with, you are already lost.
At Bowda, we regularly develop social media strategies for our clients. These are tailored to each specific client and require a great deal of research, expertise, and time. We will always recommend working with a professional - it allows you to dive deeper and gain an outside perspective, but we acknowledge that it isn't always accessible, especially for underfunded nonprofits. We truly believe every single organization should have a social media strategy and wanted to create something to serve those that want to level up their online presence - regardless of size or budget.
What does it include?
A customizable 17 page Canva template to develop your very own social media strategy
Who is it for?
This social media strategy template might be right for you if you:
- Are a non-profit or work at a non-profit organization
- Have limited resources & an even more limited marketing budget
- Are overwhelmed by social media & have no clue where to even begin marketing your brand online
- Are being active online, but are unsure if what you are doing is working