Pricing as of November 2026. This post includes a referral link, which means we may earn a small commission if you sign up. We only recommend tools we use and trust.
Big news in the email marketing world: as of November 10, 2026, Flodesk has brought back unlimited pricing. That means unlimited emails and unlimited subscribers for one flat price, no matter how big your list grows.
The timing couldn’t be better. “What should I use for my newsletter?” comes up all the time, both with our clients and in the business communities we’re part of. Right now, we’re helping several clients choose or switch email platforms.
We’ve been helping businesses with their marketing since 2013, and our clients use all kinds of email platforms, from Mailchimp to Constant Contact to Squarespace. We work with whatever makes sense for them. But when someone asks us where to start, our answer is almost always one of two: Flodesk or Squarespace Email Campaigns, depending on what they need.
Choosing the right one from the start matters more than most people think. Switching email platforms later costs you time, money and momentum, so we always try to recommend tools that will grow with you instead of ones you’ll outgrow in a few months.
Here’s what’s changed, why we love Flodesk, where it falls short, and how to tell if it’s the right fit for you.
What’s New with Flodesk Unlimited
Flodesk now has two plans, both with one flat price and no subscriber limits.
PlanBilled annuallyBilled monthlyBest forUnlimited Email$456 USD/year ($38/month)$46 USD/monthSending email marketingUnlimited Everything$948 USD/year ($79/month)$99 USD/monthSending email and selling through Flodesk
Unlimited Email is the one most of our clients need. It includes unlimited emails, subscribers, workflows and forms, plus Flodesk’s Deliverability Center, Link in bio, analytics and A/B testing.
Unlimited Everything adds Checkout (sales pages, products, payment plans, upsells and subscription payments) and three team seats instead of one.
The big shift is that what you pay no longer depends on the size of your list. You can grow without watching your subscriber count or worrying about moving into a higher tier.
A few things worth knowing:
Annual billing saves you money. Paying yearly gets you two months free.
Already on Flodesk? Your current plan keeps working exactly as it does today. Just know that if you switch to a new plan or cancel, you can’t go back to an older one.
All details are from Flodesk’s pricing update.
Why We Recommend Flodesk
Of all the options on the market, Flodesk is the one we love most. It’s our go-to for businesses that want their emails to look as good as their brand, without needing a designer or a developer every time they send.
It’s beautiful. In our opinion, it’s the nicest email builder out there. Emails look polished and on-brand without fighting the editor.
It’s easy to use. Clients who’ve struggled with clunkier platforms usually find Flodesk much simpler to learn.
It works with Canva. If you already create content in Canva, you can bring your designs straight into your emails.
Your emails can work while you don’t. Workflows let you set up things like a welcome series once, and it sends itself over the days that follow.
It helps people take action. Countdown timers add urgency for launches and sales, and polls help you learn what your audience actually wants. Both are built in.
Growing doesn’t cost you more. Growing your list is the whole goal. With many platforms, your bill climbs as you grow. With Flodesk, it stays the same.
It rewards you for locking in early. Through its pricing changes, Flodesk has let existing members keep their plans and prices. Members on older unlimited plans, like ours, pay less today than new members do, so when a good rate is available, it’s usually worth grabbing. (Just know that switching plans or cancelling means you can’t go back.)
Where Flodesk Falls Short
Let’s be honest: no platform is perfect. Not for email, not for social media scheduling, and definitely not for CRMs or accounting software. If any of us had unlimited time and money, we’d build our own dream platform that does exactly what we need. But we all have to work with what’s out there, so the goal is finding the best fit, not a perfect one.
That’s why we’d rather you hear Flodesk’s downsides from us than discover them after you sign up.
It’s not a full e-commerce marketing platform. Flodesk connects with stores like Shopify, Squarespace and Wix for abandoned-cart and post-purchase emails. But if you want advanced e-commerce marketing, like detailed segments based on purchase history or personalized product recommendations, a dedicated e-commerce tool goes further.
The main plan has one seat. Unlimited Email only includes the account owner. If a teammate or your agency helps manage your emails, you’ll need Unlimited Everything, at $79 USD/month billed annually.
Selling through Flodesk costs more. Checkout, for sales pages and products, is only included in Unlimited Everything.
It’s not the cheapest option for light senders. If you send one newsletter a month to a small list, $38 USD/month may be more than you need. If your site is on Squarespace, its built-in email could cover you for less.
Even with all of that, Flodesk is still our favourite. Here’s how we see it: if you’re going to pay for an email platform anyway, pay for one that gives you great design, real ease of use and room to grow without subscriber limits. That’s a better use of your money than fighting a clunky editor while your bill climbs every time your list grows.
When Squarespace Email Campaigns Is the Better Call
Most of the websites we build are on Squarespace, so we know its built-in email well. When we’re building a client’s site and they want true ease of use, with everything in one platform, we often recommend Squarespace Email Campaigns. Again, it comes down to what each client needs and wants.
If your website is on Squarespace and you mainly send a regular newsletter, it’s often the simpler and cheaper choice.
It’s priced by how many emails you send, not your list size. For a small business sending a newsletter once or twice a month, that usually works out to well under Flodesk’s price. Check Squarespace’s current pricing for the exact numbers.
It’s already part of your site. Your signup forms connect automatically, your emails pick up your site’s branding, and it’s one login and one bill.
Your list size isn’t capped. You can keep growing your contacts on any plan.
The trade-off is automation. In our experience, Squarespace’s automations are more limited than Flodesk’s, especially for multi-step sequences like a welcome series that sends several emails over a few days. Depending on your plan, automations may not be included at all. If that kind of nurturing matters to you, Flodesk is the stronger choice.
One more note: Email Campaigns is a separate add-on to your Squarespace website plan, so it’s an extra line on your bill either way.
What About Mailchimp, Constant Contact and Others?
Plenty of businesses start on Mailchimp or Constant Contact, and they’re established platforms with solid features. We have clients on both, and we’re always happy to work with what you already have.
Where we see people get frustrated is cost and design.
On cost, both Mailchimp and Constant Contact price based on how many contacts you have, so your bill tends to climb as your list grows. On design, we hear it from our own team. Our designers build emails for clients every day, and their goal is always to make each one look and feel like that client’s brand. With these editors, they’re limited in what they can actually do, and getting an email truly on-brand takes far more work than it should. If it’s a struggle for professional designers, it’s even harder for a business owner trying to do it themselves.
If you’re happy where you are, there’s no need to switch just to switch. But if you’re hitting limits or wrestling with your emails every time you send, it’s worth looking at your options.
A note for online stores
If you run an online store, you have a few options for emails like abandoned-cart reminders. Squarespace includes them on its Commerce Advanced plan, Shopify has them built in, and Flodesk can send them through its Shopify, Squarespace and Wix integrations. If you want more advanced e-commerce marketing, like detailed segments based on purchase history or personalized product recommendations, a dedicated tool such as Klaviyo goes further. In our experience, it’s more complex and less design-friendly, so it’s a bigger setup and one worth talking through before you commit.
How to Choose: Questions to Ask Yourself
There’s no single best platform. The right one depends on your business, and these are the same questions we ask our clients before we recommend anything.
How big is your list, and how big do you want it to be? If you plan to grow a lot, a flat price like Flodesk’s means your costs won’t climb with you.
How often do you send? If it’s a newsletter once or twice a month, Squarespace’s send-based pricing may cover you for less.
Do you want automated sequences? If you want a welcome series or nurture emails that go out on their own, Flodesk is the better fit.
How much does design matter to you? If you want your emails to look polished and on-brand, Flodesk is hard to beat.
Where does your website live? If it’s on Squarespace, the built-in email is convenient. Flodesk works alongside most websites.
Do you sell online? Squarespace, Shopify and Flodesk can all handle abandoned-cart emails. If you need more advanced e-commerce marketing, like product recommendations based on purchase history, look at an e-commerce-focused tool.
Who else needs access? If a teammate or agency helps manage your emails, check how many seats each plan includes.
What We Use (and Our Link)
Flodesk has been a no-brainer for us since its early days. We locked in a plan that isn’t even offered anymore, and we’re never giving it up.
If you get The Bowda Debrief, you’ve already seen Flodesk in action: we design it in Canva and send it through Flodesk. We also set it up for our clients all the time.
If you’d like to give it a try, our link gets you 25% off your first year. As mentioned above, we may earn a small commission if you sign up, but we’d recommend it either way.
Still not sure which platform is right for you? We’d love to help. Get in touch and we’ll talk through what fits your business, now and down the road.