Brand & Campaign Execution for a National Brand
LegalWills
Deliverables
Branding & Design
Presentation Design
Print Design & Production (Costco partnership)
Bilingual Campaign Assets (English & French)
Digital Marketing & Paid Ads
Email Marketing & Newsletters
brand story
LegalWills.ca is Canada's leading online estate planning platform, helping hundreds of thousands of Canadians prepare Wills, powers of attorney, and end-of-life documents without a lawyer's office or a lawyer's bill. It's a business built on trust, in a category where trust is everything, operating in both official languages and under real regulatory scrutiny.
For six and a half years, we operated as LegalWills' extended creative and marketing department. That meant the work was never one project. It was the ongoing, high-stakes execution that a national brand runs on: campaigns that had to be legally compliant, assets that had to work in French and English, and print pieces headed for one of the biggest retail partnerships in the country.
Outcome
Consistency through it all.
The centrepiece of the recent work was LegalWills' partnership with Costco Canada. We handled the creative and the production pipeline for the print program: print-ready files built to Costco's exacting specs, with full preflight, bleeds, and crop marks, plus QR codes tested for contrast and pointed at the right destination in each language. When specs changed mid-project, we turned revised files around in days to keep the program on schedule. That's the unglamorous side of brand work, and it's exactly where a partner proves their value.
Around that ran everything else a national brand needs: refreshed presentation systems, campaign creative built within strict regulatory badge requirements, a French market expansion where assets were adapted rather than just translated, and ongoing digital campaigns tying it all together. The through line was consistency: one brand, two languages, dozens of formats, six and a half years, all holding together.
“It actually feels like Darcy and the Bowda team are an integral part of our organization. They demonstrate time and time again how much they care, and how much ownership they feel, about our company's ongoing growth and success. I can't recommend Bowda enough.”
- Henry Raud, Chief Technology OfficeR • LegalWills.ca
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Ready to create something meaningful?
Whether you're starting from scratch, refining an existing brand, or looking for strategic marketing support, we'd love to learn more about your organization and where you're headed next.